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Written entirely in French, it is the first book of its kind to relate French language studies to central aspects of French marketing and advertising methods. The book deals in a straightforward manner with the language of marketing, media and communications as practiced in France. It provides a twoyear course for students who wish to apply their French studies to a practical end and it contains a wide range of exercises, with model answers, aimed at improving knowledge of French and French marketing techniques.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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