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From an Idea to Disney is a behindthemoviescreen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey!I only hope that we never lose sight of one thingthat it was all started by a mouse. Walt DisneyToday, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disneys history, the business, and the brand in this illustrated nonfiction book! Find out what Walt first intended to name his famous mouse. (Hint: It wasnt Mickey!) Discover behindthescenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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