Title
From Cliche To Archetype
Delivery time: 8-12 business days (International)
Six Years After The Publication Of His Seminal Work, Understanding Media, The Extensions Of Man, Marshall Mcluhan Linked His Insights Into Media To His Love Of Literature And Produced From Clich To Archetype. In The Age Of Electronic Retrieval, The Entire Phenomenal Universe Is At Once Junkyard And Museum Clich And Archetype. Every Culture Now Rides On The Back Of Every Other Culture.In These Pages, Readers Learn How To Look At Stale Clichs With Fresh Eyes, As Artists Do, And Discover That Clichs Provide The Key To Understanding Modernism, From The Puns Of James Joyce To Ionesco'S Theater Of The Absurd. Mcluhan Mines The Greats Of Modern Literature, Such As Yeats, Eliot, And Pound, And Points The Way To Richer Understanding Of Their Work. Discussion Ranges Over Conventional Topics Of Literary Analysis Such As Genres, Esthetics, Rhetoric, Paradox, Mimesis, And Parody, Though Never In Conventional Fashion, Because Mcluhan Deliberately Stakes His Turf In A Manner That Draws Technology And Culture Together. As A Result, The Key Terms Clich And Archetype Are Not Confined To Language But Are Shown To Have Counterparts In The Nonlinguistic World. The Present Work Reprises Themes From Understanding Media, Such As Old Media Becoming The Content Of New Media, And Identifies For The First Time The Typical Effect Of A New Technology Retrieving An Older Form Of Technology. In This New And Redesigned Publication Of Mcluhan'S Neglected Masterpiece, Editor W. Terrence Gordon Provides A Richer Reading With Concise Chapter Introductions.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.