Title
From Cliche To Archetype
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Six Years After The Publication Of His Seminal Work, Understanding Media, The Extensions Of Man, Marshall Mcluhan Linked His Insights Into Media To His Love Of Literature And Produced From Clich To Archetype. In The Age Of Electronic Retrieval, The Entire Phenomenal Universe Is At Once Junkyard And Museum Clich And Archetype. Every Culture Now Rides On The Back Of Every Other Culture.In These Pages, Readers Learn How To Look At Stale Clichs With Fresh Eyes, As Artists Do, And Discover That Clichs Provide The Key To Understanding Modernism, From The Puns Of James Joyce To Ionesco'S Theater Of The Absurd. Mcluhan Mines The Greats Of Modern Literature, Such As Yeats, Eliot, And Pound, And Points The Way To Richer Understanding Of Their Work. Discussion Ranges Over Conventional Topics Of Literary Analysis Such As Genres, Esthetics, Rhetoric, Paradox, Mimesis, And Parody, Though Never In Conventional Fashion, Because Mcluhan Deliberately Stakes His Turf In A Manner That Draws Technology And Culture Together. As A Result, The Key Terms Clich And Archetype Are Not Confined To Language But Are Shown To Have Counterparts In The Nonlinguistic World. The Present Work Reprises Themes From Understanding Media, Such As Old Media Becoming The Content Of New Media, And Identifies For The First Time The Typical Effect Of A New Technology Retrieving An Older Form Of Technology. In This New And Redesigned Publication Of Mcluhan'S Neglected Masterpiece, Editor W. Terrence Gordon Provides A Richer Reading With Concise Chapter Introductions.
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- Q: How many pages does 'From Cliché to Archetype' have? A: This book has two hundred thirteen pages. It provides a detailed exploration of media and literature.
- Q: What is the binding type of this book? A: The binding type is hardcover. This ensures durability and a premium feel.
- Q: Who is the author of 'From Cliché to Archetype'? A: The author is Marshall McLuhan. He is known for his influential ideas on media and communication.
- Q: What genre does 'From Cliché to Archetype' belong to? A: This book belongs to the History genre. It examines the intersections of literature and media.
- Q: What are the dimensions of 'From Cliché to Archetype'? A: The dimensions are twenty inches by twenty inches by twenty inches. This size makes it a substantial addition to any bookshelf.
- Q: Is 'From Cliché to Archetype' suitable for all ages? A: Yes, it is suitable for adult readers and older students. The themes are complex and may require critical thinking.
- Q: How should I read 'From Cliché to Archetype' for the best understanding? A: It is best to read it with an open mind and a willingness to explore unconventional ideas. Take notes on key themes and concepts.
- Q: Can I use this book for academic study? A: Yes, this book is suitable for academic study. It offers insights into literary analysis and media theory.
- Q: How do I care for my hardcover copy of 'From Cliché to Archetype'? A: To care for your hardcover book, keep it in a dry place and avoid direct sunlight. Store it upright or flat to prevent damage.
- Q: Is there a warranty or return policy for this book? A: Standard return policies typically apply. Check with the retailer for specific details on returns.
- Q: What if my copy of 'From Cliché to Archetype' arrives damaged? A: If it arrives damaged, contact the retailer for a replacement or refund. Most retailers have customer service for such issues.
- Q: Does 'From Cliché to Archetype' include any illustrations? A: No, this book does not include illustrations. Its focus is on text and literary critique.
- Q: Is 'From Cliché to Archetype' a continuation of McLuhan's earlier work? A: Yes, it builds on themes from McLuhan's earlier work, 'Understanding Media'. It connects media insights with literary analysis.
- Q: What themes are explored in 'From Cliché to Archetype'? A: The book explores themes of media, culture, literature, and how clichés inform our understanding of Modernism.
- Q: Is 'From Cliché to Archetype' a beginner-friendly book? A: No, it is not beginner-friendly. Readers should have some background in literary theory and media studies.