From Concept to Market,Used

From Concept to Market,Used

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SKU: SONG0471501255
Brand: Wiley
Regular price$9.42
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A complete guide to bringing your idea for a product or service to market. Shows you how to document your idea, start your own company, and write a business plan and get financing. Also explains the licensing and patenting processes, contract manufacturing, distribution, pricing, and marketing. Packed with examples to give a handson'' feel for how the new product innovation process really works, this book will be invaluable as a business primer for the new entrepreneur, or as a checklist for the veteran marketer.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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