From Ideas To Iconic Brands
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From Ideas To Iconic Brands
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Inspiring Stories Of 101 Amazing Brands That Changed The World
Apple
Coca-Cola
Nike
Starbucks
Disney
Kfc
Hallmark
Mercedes
Revlon
Tupperware
Banana Republic And Many More
Inspiring Stories To Help You Build A Bigger, Better, Stronger Brand
A Cross Between A Business Book And A Storybook, From Ideas To Iconic Brands Is A Collection Of 101 Accessible, Enjoyable And Revealing Tales Behind The Creation Of Some Of The Worlds Greatest Brands, Including Mercedes, Apple, Disney, Kfc, Wwf, Guinness World Records And Coca-Cola.
The Stories Are Arranged Into Sections Covering Brand Origins, Brand Naming And Identity, Marketing Strategy, Communication, Innovation, Repositioning And Renovation, With A Moral At The End Of Every Story. For Each Story, The Author Has Drawn A Marketing Principle That Can Be Applied To Many Brand And Marketing Challenges Businesses Face Today.
Packed With Compelling Anecdotes Illustrating How To Gain Increased Visibility, Cultivate A Loyal Following And Establish A Reputation Of Being The Best In The Market, This Book Provides The Reader With A Fully-Equipped Toolbox For Building A Winning Brand!
Apple
Coca-Cola
Nike
Starbucks
Disney
Kfc
Hallmark
Mercedes
Revlon
Tupperware
Banana Republic And Many More
Inspiring Stories To Help You Build A Bigger, Better, Stronger Brand
A Cross Between A Business Book And A Storybook, From Ideas To Iconic Brands Is A Collection Of 101 Accessible, Enjoyable And Revealing Tales Behind The Creation Of Some Of The Worlds Greatest Brands, Including Mercedes, Apple, Disney, Kfc, Wwf, Guinness World Records And Coca-Cola.
The Stories Are Arranged Into Sections Covering Brand Origins, Brand Naming And Identity, Marketing Strategy, Communication, Innovation, Repositioning And Renovation, With A Moral At The End Of Every Story. For Each Story, The Author Has Drawn A Marketing Principle That Can Be Applied To Many Brand And Marketing Challenges Businesses Face Today.
Packed With Compelling Anecdotes Illustrating How To Gain Increased Visibility, Cultivate A Loyal Following And Establish A Reputation Of Being The Best In The Market, This Book Provides The Reader With A Fully-Equipped Toolbox For Building A Winning Brand!
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.