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From Predators To Icons: Exposing The Myth Of The Business Hero,New
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In The Popular Imagination, The Business Media, And The Schools Of Business And Management That Train New Generations Of Entrepreneurs And Executives, Achieving Extraordinary Success In Business Is Attributed To Farsighted Individuals Who Have Taken Bold Risks, Provided Innovative Leadership, And Introduced New Products, Services, Or Ideas Superior To Those Of The Competition. Amid The Growing Skepticism About The Means By Which Vast Amounts Of Wealth Are Accumulated And Its Consequences, However, This Belief Is Long Overdue For Reevaluation. In From Predators To Icons, Michel Villette, A Sociologist, And Catherine Vuillermot, A Business Historian, Examine The Careers Of Thirtytwo Of Today'S Wealthiest Global Executivesincluding Warren Buffett, Ingvar Kamprad, Bernard Arnault, Jim Clark, And Richard Bransonin Order To Challenge The Conventional Explanations For Their Extreme Success And Come To A Better Understanding Of Modern Business Practices.In Contrast To The Familiar Image Of The Entrepreneur As A Visionary With A Plan, Villette And Vuillermot Instead Discover A Far Less Dramatic Process Of Improvised Adaptations Gradually Assembled Into A Coherent Course Of Conduct. And Rather Than Being Risktakers, Those Who Are Most Successful In Business Are Riskminimizers. Huge Gains, These Case Studies Reveal, Are Most Reliably Obtained In Circumstances Where The Entrepreneur Has Established Careful Provisions For Risk Reduction. As For The View That Innovation Makes Success Possible, The Authors Find That Because Innovation Is An Expensive Process That Takes A Long Time To Produce Profits, Innovators First Of All Require Capital; Success Makes Innovation Possible. The Necessary Resources, They Show, Are Most Often Derived From What They Provocatively Term 'Predation': Ruthlessly Taking Advantage Of Imperfections, Weaknesses, And Vulnerabilities Within The Market Or Among Competitors. Finally, From Predator To Icon Considers The 'Practical Ethics' Implemented During The Phase In Which Capital Is Most Rapidly Accumulated, As Well As The Social Consequences Of These Activities.Drawing On Interviews With Some Of Their Subjects And, Crucially, Close Readings Of The Authorized Biographies And Other Hagiographic Accounts Of These Figures, Which Eliminates The Bias Of Malicious Interpretations, Villette And Vuillermot Provide Revelatory Insights About The Creation And Maintenance Of Business Wealth That Will Be Profitably Read By Both The Captains And The Critics Of Contemporary Capitalism.
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- Q: What is the main theme of 'From Predators to Icons'? A: The book examines the myth of the business hero, challenging the conventional notions of success attributed to visionary leaders and instead highlighting how successful entrepreneurs often minimize risks and adapt their strategies.
- Q: Who are the authors of 'From Predators to Icons'? A: The book is written by Michel Villette, a sociologist, and Catherine Vuillermot, a business historian.
- Q: What type of insights can I expect from this book? A: Readers can expect revelatory insights about the accumulation of business wealth, including the ethics of capital accumulation and the social consequences of market practices.
- Q: Is 'From Predators to Icons' suitable for business students? A: Yes, the book is suitable for business students as it offers a critical reevaluation of modern business practices and the characteristics of successful entrepreneurs.
- Q: What is the publication date of 'From Predators to Icons'? A: The book was published on November 15, 2009.
- Q: How many pages does 'From Predators to Icons' have? A: The book contains 272 pages.
- Q: What is the condition of the book being sold? A: The book is in new condition, ensuring that it is unused and in excellent shape.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: Are there any interviews included in the book? A: Yes, the authors include interviews with some of the wealthiest global executives to provide deeper insights into their careers.
- Q: What category does 'From Predators to Icons' fall under? A: The book is categorized under Arts & Literature.