Title
From Selling to Serving: The Essence of Client Creation,Used
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People dislike being sold, but love to be served. A recent Business Week study revealed that twothirds of financial services clients are thinking about leaving their advisors. Given this climate of change, are you frightened by the challenge or excited by the opportunity? Many people in advisory roles financial representatives, attorneys, brokers and bankers are at a crossroads. The old model of relating to clients based on controlling them is no longer effective. From Selling to Serving offers another way, a way to create significant and rewarding client relationships.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does the book have? A: This book contains two hundred forty pages. It provides a comprehensive exploration of client relationships in the financial advisory sector.
- Q: What is the binding type of this book? A: The book is a hardcover edition. This durable binding enhances its longevity, making it suitable for repeated use.
- Q: What are the dimensions of the book? A: The book measures six point four two inches in length, one inch in width, and nine point one inches in height. These dimensions make it portable and easy to store.
- Q: Who is the author of the book? A: The author of the book is Lou Cassara. He provides insights into transforming client interactions from selling to serving.
- Q: What genre does this book belong to? A: This book is categorized under Business and Money. It focuses on client relationship management and advisory roles.
- Q: Is this book suitable for beginners in financial advisory? A: Yes, this book is suitable for beginners. It offers foundational insights into building client relationships effectively.
- Q: How can I apply the concepts from this book in my practice? A: You can implement the concepts by shifting your focus from sales to service. This approach fosters stronger and more rewarding client relationships.
- Q: What is the reading level of this book? A: The book is designed for adults, particularly those in professional advisory roles. It is accessible to readers with basic business knowledge.
- Q: How should I store this book to keep it in good condition? A: Store the book upright on a shelf away from direct sunlight. This will prevent warping and fading of the cover and pages.
- Q: What are the cleaning instructions for this book? A: To clean the book, gently wipe the cover with a dry cloth. Avoid using water or cleaners that may damage the binding.
- Q: Can I return the book if I'm not satisfied? A: Yes, you can return the book if you are not satisfied. Please check the store's return policy for specific details.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact customer support immediately. They will provide instructions for a return or exchange.
- Q: Is this book appropriate for someone with no prior experience in financial services? A: Yes, the book is appropriate for individuals with no prior experience. It introduces essential concepts in an engaging manner.
- Q: How does this book compare to others in the business genre? A: This book stands out by focusing on the service aspect of client relationships, unlike many that emphasize sales techniques.
- Q: Are there any specific case studies included in the book? A: Yes, the book includes various case studies that illustrate successful client relationship strategies in financial services.
- Q: What skills will I gain by reading this book? A: You will gain skills in client engagement and relationship building. The book emphasizes service over sales to enhance client satisfaction.