Fundamentals Of Marketing Research,New

Fundamentals Of Marketing Research,New

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SKU: DADAX0761988521
UPC: 9780761988526
Brand: Sage Publications
Condition: New
$357.05
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Fundamentals Of Marketing Research Covers All Facets Of Marketing Research Including Method, Technique, And Analysis At All Levels. The Methodological Scope Regarding Research Design, Data Collection Techniques, And Measurement Is Broad With Three Chapters Devoted To The Critical Area Of Measurement And Scaling. The Presentation Is From Primarily A Pragmatic And Useroriented Perspective Which Aides The Student To Evaluate The Research Presented To Them. This Text Explores Cuttingedge Technologies And New Horizons While Ensuring Students Have A Thorough Grasp Of Research Fundamentals.

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