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Fundamentals of Marketing Research,Used
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Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and useroriented perspective which aides the student to evaluate the research presented to them. This text explores cuttingedge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
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- Q: What topics are covered in 'Fundamentals of Marketing Research'? A: 'Fundamentals of Marketing Research' covers various aspects of marketing research, including research design, data collection techniques, measurement, and analysis. It includes three chapters specifically focused on measurement and scaling.
- Q: Who is the author of this book? A: The book is authored by Scott M. Smith.
- Q: What is the publication date of 'Fundamentals of Marketing Research'? A: The book was published on October 7, 2004.
- Q: What is the condition of the book? A: 'Fundamentals of Marketing Research' is available in new condition.
- Q: How many pages does the book have? A: The book contains 896 pages.
- Q: What is the binding type of this book? A: The book is bound in hardcover.
- Q: Is this book suitable for beginners in marketing research? A: Yes, the book presents information from a pragmatic and user-oriented perspective, making it suitable for beginners as well as more advanced students.
- Q: Does the book include case studies or practical examples? A: The text emphasizes practical applications and explores cutting-edge technologies in marketing research, which may include case studies and real-world examples.
- Q: What edition of the book is available? A: This is the first edition of 'Fundamentals of Marketing Research'.
- Q: Can this book be used for academic courses? A: Yes, 'Fundamentals of Marketing Research' is designed to be a comprehensive resource for academic courses in marketing research.