Title
Fundamentals of Marketing Research,Used
Delivery time: 8-12 business days (International)
Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and useroriented perspective which aides the student to evaluate the research presented to them. This text explores cuttingedge technologies and new horizons while ensuring students have a thorough grasp of research fundamentals.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What topics are covered in 'Fundamentals of Marketing Research'? A: 'Fundamentals of Marketing Research' covers various aspects of marketing research, including research design, data collection techniques, measurement, and analysis. It includes three chapters specifically focused on measurement and scaling.
- Q: Who is the author of this book? A: The book is authored by Scott M. Smith.
- Q: What is the publication date of 'Fundamentals of Marketing Research'? A: The book was published on October 7, 2004.
- Q: What is the condition of the book? A: 'Fundamentals of Marketing Research' is available in new condition.
- Q: How many pages does the book have? A: The book contains 896 pages.
- Q: What is the binding type of this book? A: The book is bound in hardcover.
- Q: Is this book suitable for beginners in marketing research? A: Yes, the book presents information from a pragmatic and user-oriented perspective, making it suitable for beginners as well as more advanced students.
- Q: Does the book include case studies or practical examples? A: The text emphasizes practical applications and explores cutting-edge technologies in marketing research, which may include case studies and real-world examples.
- Q: What edition of the book is available? A: This is the first edition of 'Fundamentals of Marketing Research'.
- Q: Can this book be used for academic courses? A: Yes, 'Fundamentals of Marketing Research' is designed to be a comprehensive resource for academic courses in marketing research.