Title
Fundamentals of Media Effects,Used
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Mass media's potential to influence audience beliefs and behavior is a subject that has long fascinated scholars and the general public. The ongoing interest and concern are reflected in the common tendency to blame 'the media' for many of society's problems. This extensively revised and updated edition cuts through popular notions of presumed effects to provide a balanced, informed, uptodate treatment of the media effects literature. The clear, compelling presentation, illuminated by dozens of new photographs, equips readers with a fundamental understanding of the history, theoretical underpinnings, and current status of media effects research knowledge that will help them navigate in a mediasaturated environment.Several outstanding elements distinguish the Second Edition of Fundamentals of Media Effects. New chapters explore the impact of computer/video games, the effects of the Internet and social networking sites, and the way mobile communication devices have transformed the way we live. An extensive new chapter on children's educational television describes the considerable body of research that supports positive effects like language development and flexiblethinking skills. Framing studies are covered in a separate chapter where they are distinguished both theoretically and experimentally from agenda setting and priming. Finally, the authors provide overviews of classic and current research studies in an invaluable feature called 'Research Spotlight,' which enable readers to envision how theories translate into research.Notforsale instructor resource material available to college and university faculty only; contact publisher directly.
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- Q: What is the main topic of 'Fundamentals of Media Effects'? A: 'Fundamentals of Media Effects' explores the influence of mass media on audience beliefs and behaviors, examining how media impacts society and individual perspectives.
- Q: Who is the author of this book? A: The book is authored by Jennings Bryant, a noted scholar in the field of communication.
- Q: What edition is this book? A: This is the second edition of 'Fundamentals of Media Effects', which has been extensively revised and updated.
- Q: What are some key features of the book? A: Key features include new chapters on the effects of computer/video games, the Internet, social networking sites, mobile communication, and children's educational television.
- Q: How many pages does 'Fundamentals of Media Effects' have? A: 'Fundamentals of Media Effects' contains 410 pages, providing a comprehensive overview of media effects research.
- Q: Is this book suitable for college courses? A: Yes, 'Fundamentals of Media Effects' is designed as an educational resource and is particularly suitable for college-level courses in communication.
- Q: What type of binding does this book have? A: The book is available in paperback binding, making it accessible and easy to handle.
- Q: Is there any special material for instructors? A: Yes, there are not-for-sale instructor resource materials available exclusively to college and university faculty. Interested instructors should contact the publisher directly.
- Q: When was the book published? A: 'Fundamentals of Media Effects' was published on May 7, 2012.
- Q: What condition is the book in? A: The book is listed as 'New', ensuring that it is in excellent condition for readers.