Fuzzy Optimization and MultiCriteria Decision Making in Digital Marketing,New

Fuzzy Optimization and MultiCriteria Decision Making in Digital Marketing,New

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SKU: DADAX1466688084
Brand: Information Science Reference
Condition: New
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The decisionmaking process has become a challenge in modern organizations due to increased access to information and large data sets. When considering singlecriteria problems, the decision making process is extremely intuitive. On the other hand, multicriteria decision making, which involves several factors, requires further consideration and more sophisticated methods. Fuzzy Optimization and MultiCriteria Decision Making in Digital Marketing applies fuzzy theory and multicriteria decision making principles for better practice in the digital business environment. Presenting timely research and case studies on practical implementation of such theories in the digital marketplace, this publication is designed for use by business professionals, executives, graduatelevel students, and researchers. This researchfocused publication features discussions on several key concepts useful for modern business professionals including decisionmaking models and fuzzy theory applied to internet marketing, consumer behavior, and the optimization of strategic marketing plans.

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