Title
Gabriel Tarde On Communication And Social Influence: Selected Papers (Heritage Of Sociology Series)
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Gabriel Tarde ranks as one of the most outstanding sociologists of nineteenthcentury France, though not as well known by English readers as his peers Comte and Durkheim. This book makes available Tardes most important work and demonstrates his continuing relevance to a new generation of students and thinkers.Tardes landmark research and empirical analysis drew upon collective behavior, mass communications, and civic opinion as elements to be explained within the context of broader social patterns. Unlike the mass society theorists that followed in his wake, Tarde integrated his discussions of societal change at the macrosocietal and individual levels, anticipating later twentiethcentury thinkers who fused the studies of mass communications and public opinion research.Terry N. Clarks introduction, considered the premier guide to Tardes opus, accompanies this important work.
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