Game Changers: The Evolution of Advertising,New

Game Changers: The Evolution of Advertising,New

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A celebration of the misfits, the rebels, the troublemakers, the round pegs in the square holes who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagens Think Small to the Nike Fuelband to Levis Laundrette and Burger Kings Subservient Chicken, this book looks at the history behind some 150 pieces of work to ask how and why those who Just Do It did it.Edited by Cannes Lions with Peter Russell and Senta Slingerland, with an introduction by Arianna Huffington and eyewitness accounts from the likes of Paula Green, Jeff Goodby, David Bailey, Lee Clow, Aaron Koblin, David Droga, Sir John Hegarty, and Lord Bell, this is the first definitive history of how advertising got from there to here, and where its going next.The Cannes Lions International Festival of Creativity is a longestablished global benchmark for excellence in creative communications. Launched in 1954, the annual festival hosts more than 12,000 delegates from the creative and media industries, as well as advertisers, technologists, and entrepreneurs, for a weeklong series of seminars, exhibitions, and award shows. Around 36,000 campaigns are entered into the festival each year in different categories including film, design, PR, and digital, all vying for the muchcoveted Lion trophy.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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