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From The Very First Edition Of This Book, C.K. PrahladS Innovative Insights Prompted Companies Operating In Diverse Sectors To Engage In The Search For New Markets Among The WorldS Poorest. By Connecting With The Poor, These Companies Not Only Generated Profits But Also Helped Them Overcome Poverty And Suffering. Today, Five Years After The BookS First Edition, PrahladS Ideas Are No Longer Isolated Innovations; They Have Become Proven And Concrete Reality. In This Book, Prahlad Also Provides Precise Answers To Fundamental Questions: Are There Really Markets? Are There Profits? Is There Innovation? Are There Global Opportunities? Five Years Ago, Marketing Executives Could Only Hope That They Actually Did. Today, They Are Absolutely Convinced Of It. Prahlad Addresses Several Dilemmas In This Book: How To Solve The Problems Of The Poorest Consumers, Innovation For Emerging Markets, Creating Ecosystems For Wealth Creation, And Innovation That Impacts Society And Enterprises.
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