Title
General Aviation Marketing and Management,Used
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The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. All of the functions in the marketing process are thoroughly covered. The text has been critically reviewed, updated, and revised where appropriate. Part I which presents an introduction and overview of the general aviation segment and the role of the FBO (fixed base operator) has been greatly expanded with new sections covering the major factors causing the decline in general aviation aircraft sales from the late 1970s through the mid 1990s and industry initiatives that reversed this trend during the late 1990s. The significance of the General Aviation Revitalization Act of 1994 is thoroughly explored. Part II focuses on the marketing and management processes as they apply to general aviation aircraft. New examples have been introduced into the transportation needs assessment and costs/benefits analysis. The chapter describing methods of using business aircraft has been expanded to include companyowned aircraft operated by management companies and fractional ownership programs. The second edition has added a comprehensive listing of over 500 general aviation web sites. Like the first edition, this book will benefit the college aviation student who, as a prospective manager, must recognize and appreciate the role of general aviation in the air transportation system and the marketing and management functions of an FBO; the corporate pilot with responsibility for aircraft evaluation; and FBO's engaged in marketing and management.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of 'General Aviation Marketing and Management'? A: The book provides a comprehensive survey of general aviation's role in the air transportation system and its economic impact, covering marketing and management processes related to general aviation.
- Q: Who is the author of this book? A: The author of 'General Aviation Marketing and Management' is Alexander T. Wells.
- Q: What is the condition of the used book? A: The used book is in good condition.
- Q: How many pages does the book have? A: The book contains a total of 392 pages.
- Q: What edition is this book? A: This is the second edition of 'General Aviation Marketing and Management'.
- Q: When was this book published? A: The book was published on January 1, 2003.
- Q: What are some features of the book? A: The book includes an extensive listing of over 500 general aviation websites and updated sections on the decline in general aviation aircraft sales and industry initiatives.
- Q: Is the book suitable for college students? A: Yes, the book is beneficial for college aviation students who wish to understand marketing and management functions in general aviation.
- Q: What type of binding does the book have? A: The book is bound in hardcover.
- Q: Are there any new examples or sections in the second edition? A: Yes, the second edition includes new examples in transportation needs assessment and expanded sections on using business aircraft.