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Generating BuyIn: Mastering the Language of Leadership
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Foreword by William Ury, coauthor of the bestseller Getting to Yes.Buyin can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21stcentury business, buyin has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of buyin depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, to buy.Generating BuyIn presents a language of leadership common to the most masterful influencers in business, politics, law, and other arenas. The author describes how to use this language to build strategic stories that project a positive future, even when the immediate news may be less than ideal.Generating BuyIn offers examples of individuals and organizations that have used this method, including Jack Welch, Ted Turner, several U.S. Presidents, CocaCola, and the U.S. Army. These and other examples, plus exclusive interviews, illustrate how powerful leadership communication can bring unprecedented buyin throughout any organization.The book features valuable tools, including sample business scenarios, a full chapter of Q & A, and a design process for creating custom buyin exercises and transferring the lessons of the book to actual workplace settings.
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