Generation 'connected': Managing change across generations: plus a change, plus cest la mme chose ?,Used

Generation 'connected': Managing change across generations: plus a change, plus cest la mme chose ?,Used

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SKU: DADAX3659228516
Brand: LAP Lambert Academic Publishing
Condition: New
Regular price$92.75
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The aim of this enquiry is to provide a modest insight into the consumer behaviour of generation Y as postmodern consumers in a digital setting. The study adds to the literature on intergenerational issues and Internet user behaviour with reference to generation Y and digital technology. In 2012, many YGeners turned 32 years old. How much do we really know about Gen Y? A number of disparaging remarks have been made about this generation by employers, the media and educators. They seem to have their own attitudes and lifestyle, quite distinct from earlier generations of workers and students. Baby boomers and Gen X now face the challenge of educating and/ or managing this younger population.

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