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Sale & Press
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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
This work introduces a new form of art marketing visual art licensing, which unlike other marketing tools, provides revenue, and at the same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the brand. By exploring fine art licensing business from the perspective of generating artist's brand image, work analyzes four subjects involved in this process ? the role of a fine artist in the modern world and the concepts of art marketing, branding and licensing. American Pop artist Andy Warhol was chosen for the case study. This controversial artist with different approach to fine art is widely discussed, interpreted and criticized in various sources. Although Warhol's artworks were licensed just after his death, representatives of his artworks are actively working with various companies on licensing his works and at the same time generating Warhol's brand image. This work especially valuable resource for artists, their managers, agencies and those who are involved in art marketing!
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This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
