George Lois: The Big Idea

George Lois: The Big Idea

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George Lois Is Advertising S Most Famous Art Director. He Founded The Creative Revolution That Spawned Modern Advertising, As His Iconoclastic Talent Created Icons Dramatizing The Problems, Solutions, Foibles, And Promises Of American Life. Astute Media Critics Recognize Lois As A Pioneering Avantgarde Mover Of The Culture. In This Mindboggling Archaeological Dig Into His Ouevre, Lois Discovers, And Reveals, The Influences On His Unforgettable Concepts As He Probes The Echoes In His Mind S Eye, Tracing More Than One Hundred Of His Big Ideas Back To Their Origins. Each Doublepage Is A Visual Tour De Force, A Blueprint Of Creative Inspiration, And A Journey Of Discovery That Will Keep Your Eyes Shifting Back And Forth Between Each Lois Concept And The Seed That Gave It Life.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main theme of 'George Lois: On His Creation of the Big Idea'? A: The main theme of the book revolves around George Lois's influential role in modern advertising, showcasing his creative process and the origins of his iconic concepts.
  • Q: What are the key features of this book? A: The book features 240 pages, 230 illustrations, and is published in a hardcover format with a jacket. It measures 8.75 x 12.25 inches.
  • Q: Who is the author of this book? A: The author of the book is George Lois, a renowned advertising art director known for his innovative contributions to the field.
  • Q: When was 'George Lois: On His Creation of the Big Idea' published? A: The book was published on September 15, 2008.
  • Q: What is the condition of the book? A: The book is listed as being in good condition.
  • Q: Is this book suitable for those interested in advertising? A: Yes, this book is ideal for individuals interested in advertising, creativity, and the evolution of modern marketing.
  • Q: Does the book include visual elements? A: Yes, the book includes 230 illustrations that visually represent George Lois's concepts and ideas.
  • Q: What edition is this book? A: This is the first edition of 'George Lois: On His Creation of the Big Idea'.
  • Q: What kind of insights can readers expect from the book? A: Readers can expect insights into the influences behind Lois's creative ideas, as well as an exploration of his contributions to advertising and culture.
  • Q: Where can I find this book? A: The book can be found at various retailers, both online and in physical bookstores that specialize in art and advertising literature.