Gestin de crisis en destinos tursticos: Estrategias frente a catstrofes (Spanish Edition),Used

Gestin de crisis en destinos tursticos: Estrategias frente a catstrofes (Spanish Edition),Used

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SKU: DADAX3846577669
Brand: Eae Editorial Academia Espanola
Condition: New
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Cualquier destino turstico est expuesto a sufrir una crisis. Es necesario desde el primer momento el desarrollo de campaas de promocin y comunicacin para recuperar un destino turstico que se enfrenta a una situacin de crisis originada por un evento negativo, fortuito o provocado. Las crisis suponen un punto de cambio o inflexin, un momento decisivo y crucial con consecuencias negativas, pero tambin con cierto potencial positivo. Una gestin de crisis eficaz puede generar incluso corrientes positivas en la demanda turstica empleando estrategias de planificacin y recuperacin apropiadas.

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