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Bindng
Get to the Point!: Sharpen Your Message and Make Your Words Matter
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A communications coach shows how to identify your point, strengthen it, stick to it, and sell it with this quick and sensible guide.Every time you communicate, youre trying to do something, change something, or move someone to action. Youre trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless.Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. Its a contention you can propose, argue, illustrate, and prove. In this concise and practical book, youll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzbergs novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?IBPA Benjamin Franklin Award silver winner in the Business & Career categoryNext Generation Indie Award Winner in the How To categoryIf you dont have something to say, then dont say anything. Joel Schwartzberg takes that simple edict and turns it into a manifesto for giving talks that make a difference. Seth Godin, author of LinchpinGood ideas too often get lost in a jungle of muddled thinking. In Get to the Point!, Joel Schwartzberg supplies useful tools to deliver your points with impact and elegance. David Brancaccio, host and senior editor, Marketplace Morning Report
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