Getting Partnering Right: How Market Leaders Are Creating LongTerm Competitive Advantage,New

Getting Partnering Right: How Market Leaders Are Creating LongTerm Competitive Advantage,New

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SKU: DADAX0070517827
Brand: McGraw-Hill Education
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From the bestselling author of SPIN Selling, Getting Partnering Right explains, demystifies and makes sense of the revolution that is taking place in suppliercustomer relationships today, redefining how to form lockedin, highly profitable relationships with customers.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Getting Partnering Right'? A: 'Getting Partnering Right' focuses on supplier-customer relationships, exploring how market leaders create long-term competitive advantages through effective partnerships.
  • Q: Who is the author of this book? A: The author of 'Getting Partnering Right' is Neil Rackham, known for his expertise in sales and marketing.
  • Q: When was 'Getting Partnering Right' published? A: 'Getting Partnering Right' was published on December 1, 1995.
  • Q: What is the page count of this book? A: The book contains 237 pages.
  • Q: What type of binding does 'Getting Partnering Right' have? A: 'Getting Partnering Right' is available in hardcover binding.
  • Q: Is this book suitable for beginners in management? A: Yes, while it offers advanced insights, the concepts are explained clearly, making it suitable for beginners as well as experienced professionals.
  • Q: What kind of insights can I expect from this book? A: Readers can expect insights into developing profitable customer relationships and strategies for effective collaboration between suppliers and customers.
  • Q: Is 'Getting Partnering Right' part of a series? A: No, 'Getting Partnering Right' is a standalone book, although it is written by the same author as the well-known 'SPIN Selling'.
  • Q: Can I find practical examples in the book? A: Yes, the book provides practical examples and case studies illustrating successful partnerships in various industries.
  • Q: What audience is this book intended for? A: 'Getting Partnering Right' is intended for business professionals, managers, and anyone interested in enhancing their understanding of strategic partnerships.

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