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Getting to Plan B: Breaking Through to a Better Business Model
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You have a new venture in mind. And youve crafted a business plan so detailed its a work of art. Dont get too attached to it.As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failingand that many successful businesses barely resemble their founders original idea.The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers needs, and endures. Youll discover strategies for:Identifying the leapoffaith assumptions hidden in your planTesting those assumptions and unearthing why the plan might not workReconfiguring the five components of your business modelrevenue model, gross margin model, operating model, working capital model, and investment modelto create a sounder Plan B.Filled with success stories and cautionary tales, this book offers real cases illustrating the authors unique process. Whether your idea is for a startup or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
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