Gewaltpotentiale Des Fernsehangebots: Programmangebot Und Zielgruppenspezifische Interpretation (German Edition),Used

Gewaltpotentiale Des Fernsehangebots: Programmangebot Und Zielgruppenspezifische Interpretation (German Edition),Used

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Product Description Der Gewaltbegriff ist noch nicht hinreichend definiert. Auerdem wird bei Inhaltsanalysen des Fernsehprogramms unterstellt, dass das gemessene Gewaltpotential auch fr das Publikum den relevanten Stimulus darstellt. Tatschlich interpretiert das Publikum das Medienangebot aber auf seine je unterschiedliche Weise. Die evaluierten Wahrnehmungsparameter lassen sich in Zukunft fr beliebig viele weitere Inhaltsanalysen verwenden, um das zielgruppenspezifische Gewaltpotenzial zu berechnen Book Description Wie wird Gewalt im Fernsehen wahrgenommen? From the Back Cover Der Gewaltbegriff ist noch nicht hinreichend definiert. Auerdem wird bei Inhaltsanalysen des Fernsehprogramms unterstellt, dass das gemessene Gewaltpotential auch fr das Publikum den relevanten Stimulus darstellt. Tatschlich interpretiert das Publikum das Medienangebot aber auf seine je unterschiedliche Weise: 1. Es wird auf der Grundlage einer ausfhrlichen Diskussion eine Gewaltdefinition vorgeschlagen, die sich zentral an der schdigenden Absicht des Tters orientiert. 2. Es wird eine umfangreiche empirische Rezeptionsstudie durchgefhrt (1437 Gewaltakte als Stimuli; 921 Interviews mit mehr als 30.000 Wahrnehmungsurteilen) 3. Eine Medienstichprobe wird inhaltsanalytisch untersucht (7 Tage, 5 Sender, gesamtes Programm). 4.Die inhaltsanalytischen Ergebnisse werden mit den zielgruppenspezifischen Wahrnehmungsparametern gewichtet, d.h. es wird berechnet, wieviel Gewalt jede Zielgruppe im selben Fernsehprogramm tatschlich wahrgenommen hat. Die evaluierten Wahrnehmungsparameter lassen sich in Zukunft fr beliebig viele weitere Inhaltsanalysen verwenden, um das zielgruppenspezifische Gewaltpotenzial zu berechnen About the Author Dr. Werner Frh ist Professor am Institut fr Kommunikations und Medienwissenschaft der Universitt Leipzig.

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Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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