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Give & Get Employer Branding: Repel the Many and Compel the Few with Impact, Purpose and Belonging,Used
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In todays fiercely competitive job market, with the balance of power squarely in jobseekers hands, how can organizations attract and retain the most talented candidatesand the best additions to their culture?The answer may surprise you. The most effective employer brands dont attract candidates; they repel them.Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. Youll learn how to create a smart filter, elevate your organizations strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates minds like never before.
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