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Glamour Road: Color, Fashion, Style, and the Midcentury Automobile,New
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How midcentury modern design and the changing roles of women in a maledominated society influenced American postwar automotive design.This highly visual book will appeal to automotive history buffs, classic car enthusiasts, and anyone interested in midcentury fashion and design. Explore how glamour, fashion, design, and styling became the focus of automotive marketing in the postwar years. The dramatic photography, elegant fashion, and use of color and materials in midcentury automotive marketing created a groundswell of desire for new cars. Much of the marketing imagery of the period hasnt been published since it first came out, and this book features more than 400 photos, illustrations, auto brochures, and advertisements.With the expansion of the suburbs after WWII, women suddenly needed cars of their own. By adopting the fashion industrys yearly model changes, as well as hiring many designers and stylists from the fashion industry, the automobile industry made a direct appeal to the rising sophistication and influence of women. Glamour Road takes the reader on a journey, detailing how women and fashion directly influenced the traditionally maledominated auto industry in the midtwentieth century.Jeff Stork curates a large private automobile collection in Palm Springs, California, and Tom Dolle is an awardwinning graphic designer and the creative director at Destination PSP, a product design company in Palm Springs, California. Together, Jeff and Tom produced the Cul de Sac Experience, which has become one of the most talkedabout, photographed, and documented events for Modernism Week, celebrating classic cars as an integral part of modernist design.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.