Global Advertising In A Global Culture,Used

Global Advertising In A Global Culture,Used

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SKU: SONG081088643X
Brand: Rowman & Littlefield Publishers
Regular price$140.99
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Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of transglobal cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized microspace. Gould examines how advertising professionals negotiate these rocky and quicklychanging cultural terrains. He also explores how advertisingan increasingly global form of communicationis becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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