Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets,Used

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets,Used

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SKU: SONG0749440236
Brand: Kogan Page
$19.60 $28.00
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'For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign competition, Global Brand Strategy provides not only a robust framework for analyzing the complexities, but also much fresh and original thinking. For students of international business and marketing, it will aid their understanding of our multicultural world and help them to discard any ethnocentric thinking.'' placebrands.net

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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