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This groundbreaking book portrays international communication from differing perspectives by examining a number of major trends, stakeholders, and global activities emerging in the communication field. Using major media stakeholders like CNN, MTV, AOL/Time Warner, BBC, and the music industry, Global Communication provides new insights into the international factors affecting media. The book is organized around two main theories: electronic colonialism and world system theory. Electronic colonialism outlines the global impact and significance of trends across the communication sector, while world system theory categorizes the nations into three levelscore, semiperipheral, and peripheral nationsin terms of global hardware and software production. The book concludes with a discussion of the potential impact of industry changes and the blending of old and new media. For anyone interested in international communication.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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