Global Marketing: Contemporary Theory, Practice, And Cases

Global Marketing: Contemporary Theory, Practice, And Cases

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Hailing From America, Europe And The Middle East, The Authors Of Global Marketing Provide A Truly International And Comparative Perspective To The Study Of Marketing. Examples Are Provided From Across The Continents Encompassing Small And Medium Enterprises (Smes). In Addition, Wellresearched Multinational Companies Are Explored And Give Justice To The Breadth And Depth Of This Field. Cases On Wellknown Companies, Such As Disney, Starbucks, Walmart, Archer Daniels Midland (Adm), And Corona Are Supplemented By Cases On Lesserknown And Smaller Companies From Emerging Markets, Such As Proton Car From Malaysia And San Lu From China. In Addition To Short, End Of Chapter Cases That Can Be Used In Classroom Discussion, The Book Also Boasts Longer, End Of Book Cases Which Require Integration Of Multiple Chapters And Synthesis Of Knowledge To Identify And Solve International Marketing Problems.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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