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Global Marketing: Contemporary Theory, Practice, And Cases
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Hailing From America, Europe And The Middle East, The Authors Of Global Marketing Provide A Truly International And Comparative Perspective To The Study Of Marketing. Examples Are Provided From Across The Continents Encompassing Small And Medium Enterprises (Smes). In Addition, Wellresearched Multinational Companies Are Explored And Give Justice To The Breadth And Depth Of This Field. Cases On Wellknown Companies, Such As Disney, Starbucks, Walmart, Archer Daniels Midland (Adm), And Corona Are Supplemented By Cases On Lesserknown And Smaller Companies From Emerging Markets, Such As Proton Car From Malaysia And San Lu From China. In Addition To Short, End Of Chapter Cases That Can Be Used In Classroom Discussion, The Book Also Boasts Longer, End Of Book Cases Which Require Integration Of Multiple Chapters And Synthesis Of Knowledge To Identify And Solve International Marketing Problems.
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- Q: How many pages does this book have? A: This book contains six hundred twenty-four pages. It provides comprehensive coverage of global marketing theories, practices, and case studies.
- Q: What is the binding type of this book? A: This book is paperback bound. This makes it lightweight and portable, perfect for reading on the go.
- Q: Who is the author of this book? A: The author of this book is Ilan Alon. He offers expertise in global marketing through real-world examples and case studies.
- Q: What topics does this book cover? A: This book covers contemporary marketing theories, practices, and case studies. It emphasizes an international and comparative perspective.
- Q: How can this book be used in a classroom? A: This book includes end-of-chapter cases for classroom discussion. It also features longer cases that integrate multiple chapters for deeper learning.
- Q: Is this book suitable for beginners in marketing? A: Yes, this book is suitable for beginners. It introduces fundamental marketing concepts with practical examples from various regions.
- Q: What kind of marketing companies are discussed in this book? A: This book discusses both well-known multinational companies and smaller SMEs. Companies like Disney and Starbucks are featured alongside emerging market examples.
- Q: Is this book appropriate for advanced marketing students? A: Yes, advanced students can benefit from the in-depth case studies. The book encourages critical thinking and synthesis of knowledge.
- Q: How should I store this book to keep it in good condition? A: Store this book upright in a cool, dry place. Avoid exposure to direct sunlight to prevent fading of the cover.
- Q: Can this book be returned if I don't like it? A: Yes, most retailers have a return policy for books. Check the specific terms of the seller for details on returns.
- Q: What if the book arrives damaged? A: If the book arrives damaged, contact the seller immediately for a replacement or refund. Keep the original packaging for reference.
- Q: How do I clean the pages of this book? A: To clean the pages, gently wipe them with a dry microfiber cloth. Avoid using water or cleaning solutions to prevent damage.
- Q: Is there a digital version of this book? A: Yes, a digital version may be available. Check online retailers for eBook options, which can be more convenient for some readers.
- Q: How can I incorporate this book into my marketing curriculum? A: Incorporate this book as a primary textbook for discussions on global marketing strategies and case analyses. It serves as a valuable resource.
- Q: Are there any online resources related to this book? A: Yes, there may be supplementary online resources like study guides or discussion forums. Check the publisher's website for additional materials.