Title
Global Marketing: Contemporary Theory, Practice, And Cases
Delivery time: 8-12 business days (International)
Hailing From America, Europe And The Middle East, The Authors Of Global Marketing Provide A Truly International And Comparative Perspective To The Study Of Marketing. Examples Are Provided From Across The Continents Encompassing Small And Medium Enterprises (Smes). In Addition, Wellresearched Multinational Companies Are Explored And Give Justice To The Breadth And Depth Of This Field. Cases On Wellknown Companies, Such As Disney, Starbucks, Walmart, Archer Daniels Midland (Adm), And Corona Are Supplemented By Cases On Lesserknown And Smaller Companies From Emerging Markets, Such As Proton Car From Malaysia And San Lu From China. In Addition To Short, End Of Chapter Cases That Can Be Used In Classroom Discussion, The Book Also Boasts Longer, End Of Book Cases Which Require Integration Of Multiple Chapters And Synthesis Of Knowledge To Identify And Solve International Marketing Problems.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What is the main focus of 'Global Marketing: Contemporary Theory, Practice, and Cases'? A: The book provides an international and comparative perspective on marketing, exploring examples from America, Europe, and the Middle East, and features cases from both well-known multinational companies and lesser-known SMEs.
- Q: Who are the authors of this book? A: The book is authored by Ilan Alon and features contributions from various international scholars.
- Q: What is the condition of the book if it is labeled as 'Used Book in Good Condition'? A: A 'Used Book in Good Condition' indicates that the book may have some signs of wear but is overall in acceptable shape for reading and study.
- Q: How many pages does the book contain? A: The book has a total of 624 pages.
- Q: What type of binding does 'Global Marketing' have? A: The book is published in paperback binding.
- Q: When was 'Global Marketing' published? A: The book was published on February 7, 2012.
- Q: What edition of the book is available? A: This is the first edition of 'Global Marketing: Contemporary Theory, Practice, and Cases'.
- Q: Are there case studies included in the book? A: Yes, the book includes both short end-of-chapter cases for classroom discussion and longer end-of-book cases that require synthesis of knowledge.
- Q: What kind of companies are featured in the case studies? A: The case studies feature a mix of well-known companies like Disney and Starbucks, as well as smaller companies from emerging markets.
- Q: Is this book suitable for academic use? A: Yes, the book is designed for academic use and provides valuable insights and cases that can facilitate classroom discussions.