Global Marketing Management

Global Marketing Management

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The Leading Mba Text In International Marketingwith Comprehensive Cases.This Leading Book In International Marketing Features Comprehensive Cases That Cover Consumer, Industrial, Low Tech And High Tech, Product And Services Marketing.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Global Marketing Management'? A: 'Global Marketing Management' focuses on international marketing strategies and practices, featuring comprehensive cases that address consumer, industrial, low-tech, and high-tech marketing.
  • Q: Who is the author of this book? A: The author of 'Global Marketing Management' is Warren Keegan, a respected figure in the field of international marketing.
  • Q: What edition of the book is available? A: 'Global Marketing Management' is available in its 8th edition, published on April 15, 2013.
  • Q: How many pages does 'Global Marketing Management' have? A: The book contains a total of 480 pages, providing an in-depth exploration of global marketing concepts.
  • Q: What type of binding does this book have? A: 'Global Marketing Management' is bound in hardcover, ensuring durability and longevity for readers.
  • Q: Is this book in new or used condition? A: This listing is for a new copy of 'Global Marketing Management', ensuring that it is in pristine condition for readers.
  • Q: What is the target audience for this book? A: 'Global Marketing Management' is primarily targeted at MBA students and professionals interested in gaining insights into international marketing.
  • Q: Are there any case studies included in the book? A: Yes, the book includes comprehensive case studies that illustrate various aspects of international marketing across different sectors.
  • Q: What topics are covered in 'Global Marketing Management'? A: The book covers a range of topics, including consumer behavior, industrial marketing, product and services marketing, and strategies for low-tech and high-tech markets.
  • Q: Is there any supplementary material included with the book? A: The primary focus of this book is its content; supplementary materials may not be included, and readers are encouraged to refer to the text for comprehensive learning.