Global Marketing Management
Global Marketing Management

Global Marketing Management

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SKU: SONG0136157394
Brand: Pearson
$13.37
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The Leading Mba Text In International Marketingwith Comprehensive Cases.This Leading Book In International Marketing Features Comprehensive Cases That Cover Consumer, Industrial, Low Tech And High Tech, Product And Services Marketing.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

  • Q: What is the main focus of 'Global Marketing Management'? A: 'Global Marketing Management' focuses on international marketing strategies and practices, featuring comprehensive cases that address consumer, industrial, low-tech, and high-tech marketing.
  • Q: Who is the author of this book? A: The author of 'Global Marketing Management' is Warren Keegan, a respected figure in the field of international marketing.
  • Q: What edition of the book is available? A: 'Global Marketing Management' is available in its 8th edition, published on April 15, 2013.
  • Q: How many pages does 'Global Marketing Management' have? A: The book contains a total of 480 pages, providing an in-depth exploration of global marketing concepts.
  • Q: What type of binding does this book have? A: 'Global Marketing Management' is bound in hardcover, ensuring durability and longevity for readers.
  • Q: Is this book in new or used condition? A: This listing is for a new copy of 'Global Marketing Management', ensuring that it is in pristine condition for readers.
  • Q: What is the target audience for this book? A: 'Global Marketing Management' is primarily targeted at MBA students and professionals interested in gaining insights into international marketing.
  • Q: Are there any case studies included in the book? A: Yes, the book includes comprehensive case studies that illustrate various aspects of international marketing across different sectors.
  • Q: What topics are covered in 'Global Marketing Management'? A: The book covers a range of topics, including consumer behavior, industrial marketing, product and services marketing, and strategies for low-tech and high-tech markets.
  • Q: Is there any supplementary material included with the book? A: The primary focus of this book is its content; supplementary materials may not be included, and readers are encouraged to refer to the text for comprehensive learning.

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