Global Marketing,Used

Global Marketing,Used

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SKU: SONG1439039437
Brand: Brand: Cengage Learning
$9.04 $12.91
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Written for an undergraduate audience, but also successfully used in postgraduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive reallife examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the oftenoverlooked markets of Africa, Latin America, and the Middle East. Written with the student in mind, the Third Edition features comprehensive coverage of current topics based on the authors' extensive research and consulting experience. An early introduction to culture and marketing prepares students to integrate cultural analysis throughout the course. A chapter dedicated to the understanding of global and local competitors sets the stage for ongoing discussion of both buyers and competitors in an increasingly competitive global market.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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