Global Strategies and Local Realities: The Auto Industry in Emerging Markets,New

Global Strategies and Local Realities: The Auto Industry in Emerging Markets,New

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SKU: DADAX0333804856
UPC: 9780295998565
Brand: MACMILLAN
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The emerging markets have shifted rapidly from being the growth points of the global auto industry in the mid1990s to being in crisis and recession at the end of the 1992. The essays in this volume analyze current transformations in the auto industry in a broad range of emerging markets. Some of the essays are thematic, addressing such issues as market instability and the environmental impact of vehicle use across a broad range of emerging markets. Other essays are comparative, providing indepth analysis of particular issues, such as the development of vehicles specifically targeted at emerging markets.

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