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Global Strategy and Organization,Used
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In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. Thats why students need a strategic framework that they can apply in a global setting.In GLOBAL STRATEGY AND ORGANIZATION, awardingwinning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success: Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets Convert global presence into global competitive advantage Cultivate a global mindset Strive to reinvent the rules of the global gameEach chapter focuses on a specific, actionoriented issue. Reports on the activities of real firms, such as WalMart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the authors findings.
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