Title
GLOBALIZATION AS A TOOL TO PROTECT NATIONSTATE SOVEREIGNTY: A CONCEPTUAL EXAMINATION OF NATIONSTATE EXPORT CULTURE AND PUBLIC ,Used
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Contemporary globalization threatens the role of the nationstate by reducing state sovereignty and increasing nationstate dependency on corporations. Subsequently, as nationstate?s importance is reduced, its identity is less recognized. However, the identity of the nationstate must be acknowledged for the state to protect its citizens. Concentrating upon the country of origin effect, this dissertation conceptualizes a new public diplomacy campaign to protect nationstate identity. It is hypothesized that contemporary globalization can be used as a tool to promote the nationstate identity by conveying the nationstate export culture (NSEC)to global audiences. To ensure successful NSEC implementation, analyses are made of prior United States, British and New Zealand public diplomacy campaigns. These case studies not only assess the varying ability for different nationstates to undertake public diplomacy, but also discover different modus operandi to be utilized or avoided.
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