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Gm's Motorama: The Glamorous Show Cars of a Cultural Phenomenon,Used
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In the postwar exuberance of America, General Motors launched their Motorama, an allout extravaganza that turned the marketing of new cars and designs into a cultural event of national proportions. GMs Motorama brings this shortlived but unforgettable tradition back to life with words and period photographs that revisit the posh venues, such as the Waldorf Astoria in 1953, where celebrities in Broadwaystyle shows and phalanxes of glamorous models introduced the public to Dream Cars destined to become legendsthe GM LeSabre, Cadillac Le Mans, and the Chevrolet Corvette prototype. This book recreates the drama of the eight shows staged between 1949 and 1961, focusing on the cars designed under the leadership of the founder and head of GM Design, Harley Earl. The cars that emerged from the mind of Earl are today among the most desired of the twentieth century. Previously unknown facts about the fate of the Dream Carssome of which seemingly disappearedand a glimpse of GMs recent crop of concept cars are offered in the books final two chapters.
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This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.