Go Logo! A Handbook To The Art Of Global Branding: 12 Keys To Creating Successful Global Brands

Go Logo! A Handbook To The Art Of Global Branding: 12 Keys To Creating Successful Global Brands

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SKU: SONG1592535178
UPC: 1592535178
Brand: Rockport Publishers
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Unique among branding or creative guideline books, this book examines the enormous influence of both commercial persuasion and societal persuasion brandingand looks closely at the crucial role creative brand warriors play in building and sustaining winning designs. A primary focus is on exploring what it takes to be a successful creative in the global branding wars as defined by the 12 branding determinants. Global brands, such as Starbucks, Google, Burger King, Delta Airlines, and more, demonstrate the unique traits that make them successful brands.

⚠️ WARNING (California Proposition 65):

This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.

For more information, please visit www.P65Warnings.ca.gov.

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