Title
Go To Market Strategy: Advanced Techniques And Tools For Selling More Products, To More Customers, More Profitably
Delivery time: 8-12 business days (International)
In This Pathbreaking New Book, Bestselling Author And Leading Gotomarket Strategist Larry Friedman Provides A Practical And Battletested Approach For Taking Products, Services, Divisions, Or Even An Entire Company To Market!Drawing On Dozens Of Examples And Bestpractices Across A Variety Of Industries, 'Go To Market Strategy' Lays Out A Clear And Actionable Blueprint For Building A Winning Gotomarket Plan One That Will Enable You To Do More Business, With More Customers, More Often, And More Profitably.In This Book You'Ll Find All Of The Techniques And Tools You Need To Answer Today'S Crucial Gotomarket Questions: Which Markets Offer The Best Opportunities For Profitable Growth? What Do My Target Customers Need? How Can I Do A Lot More Business With Them? What Mix Of Channels And Partners Will Help Me Reach And Sell To The Most Customers At The Lowest Possible Cost? Do I Have The Right Product Or Solution? How Can I Create Broader Customer Interest In My Offerings? Do I Have A Winning Value Proposition? What Would Make The 'Message' More Compelling And Drive More Purchasing Activity?'Go To Market Strategy' Is Not About Incremental Change. As Friedman Points Out, It Is For Executives Seeking Nothing Less Than Doubledigit Revenue Growth And The Slashing Of At Least 1015 Percent Of Selling Costs Absolutely Realistic Results That Gotomarket Innovators Have Consistently Achieved. This Book Lays Out All Of The Techniques Used By The World'S Top Gotomarket Leaders, So You Too Can Achieve Those Kinds Of Results, And Gain A Real Gotomarket Competitive Advantage In Your Markets.
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⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
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Frequently Asked Questions
- Q: What is the main focus of 'Go To Market Strategy' by Larry Friedman? A: The main focus of 'Go To Market Strategy' is to provide a practical and actionable blueprint for launching products and services successfully in the market, emphasizing techniques for achieving significant revenue growth.
- Q: Who is the author of this book? A: The author of 'Go To Market Strategy' is Lawrence Friedman, a best-selling author and recognized go-to-market strategist.
- Q: What industries does the book draw examples from? A: The book includes examples and best practices from a variety of industries, showcasing diverse approaches to effective go-to-market strategies.
- Q: What are some key questions the book addresses? A: The book addresses crucial questions such as identifying profitable growth markets, understanding target customer needs, and determining the best channels and partners for sales.
- Q: How many pages does the book contain? A: The book contains a total of 308 pages.
- Q: What is the publication date of 'Go To Market Strategy'? A: The book was published on June 18, 2002.
- Q: What type of binding does this book have? A: This edition of 'Go To Market Strategy' is bound in hardcover.
- Q: Is this book suitable for executives? A: Yes, the book is designed for executives seeking substantial revenue growth and cost reduction in their go-to-market strategies.
- Q: What condition is the book in? A: The book is listed as 'New' and is in good condition.
- Q: What edition of the book is available? A: The available edition of 'Go To Market Strategy' is the first edition.