Title
Go To Market Strategy: Advanced Techniques And Tools For Selling More Products, To More Customers, More Profitably
Processing time: 1-3 days
US Orders Ships in: 3-5 days
International Orders Ships in: 8-12 days
Return Policy: 15-days return on defective items
Payment Option
In This Pathbreaking New Book, Bestselling Author And Leading Gotomarket Strategist Larry Friedman Provides A Practical And Battletested Approach For Taking Products, Services, Divisions, Or Even An Entire Company To Market!Drawing On Dozens Of Examples And Bestpractices Across A Variety Of Industries, 'Go To Market Strategy' Lays Out A Clear And Actionable Blueprint For Building A Winning Gotomarket Plan One That Will Enable You To Do More Business, With More Customers, More Often, And More Profitably.In This Book You'Ll Find All Of The Techniques And Tools You Need To Answer Today'S Crucial Gotomarket Questions: Which Markets Offer The Best Opportunities For Profitable Growth? What Do My Target Customers Need? How Can I Do A Lot More Business With Them? What Mix Of Channels And Partners Will Help Me Reach And Sell To The Most Customers At The Lowest Possible Cost? Do I Have The Right Product Or Solution? How Can I Create Broader Customer Interest In My Offerings? Do I Have A Winning Value Proposition? What Would Make The 'Message' More Compelling And Drive More Purchasing Activity?'Go To Market Strategy' Is Not About Incremental Change. As Friedman Points Out, It Is For Executives Seeking Nothing Less Than Doubledigit Revenue Growth And The Slashing Of At Least 1015 Percent Of Selling Costs Absolutely Realistic Results That Gotomarket Innovators Have Consistently Achieved. This Book Lays Out All Of The Techniques Used By The World'S Top Gotomarket Leaders, So You Too Can Achieve Those Kinds Of Results, And Gain A Real Gotomarket Competitive Advantage In Your Markets.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has three hundred eight pages. It's a comprehensive guide filled with actionable strategies for go-to-market success.
- Q: What are the dimensions of this book? A: The dimensions are six point two six inches by zero point seven five inches by nine point two five inches. These measurements make it a suitable size for both reading and reference.
- Q: What type of binding does this book have? A: This book features hardcover binding. This ensures durability and a premium feel for readers.
- Q: What is the reading level for this book? A: This book is suitable for business professionals and executives. It provides advanced techniques and tools for effective market strategies.
- Q: Can beginners understand the content in this book? A: Yes, beginners can understand the content with some effort. It is structured to provide insights for both novice and experienced marketers.
- Q: How can I apply the strategies from this book? A: You can apply the strategies by implementing the actionable plans outlined in each chapter. It covers various industries, making it applicable to multiple contexts.
- Q: What is the best way to store this book? A: Store this book upright on a shelf or in a bookcase. This helps maintain its shape and prevents damage to the spine.
- Q: Is there a warranty for this book? A: No, typically there is no warranty for books. However, you can check the return policy with your retailer if there are issues.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the retailer for a return or exchange. Most retailers will have a customer service process for handling such issues.
- Q: How do I clean my book? A: To clean your book, gently dust it with a soft cloth. Avoid using liquids, as they can damage the pages.
- Q: What topics does this book cover? A: This book covers topics such as market opportunities, customer needs, channel strategies, and value propositions. It provides a comprehensive framework for go-to-market planning.
- Q: Who is the author of this book? A: The author is Lawrence Friedman, a best-selling author and leading go-to-market strategist. His expertise lends credibility to the strategies presented.
- Q: Is this book suitable for executives? A: Yes, this book is specifically designed for executives. It focuses on achieving double-digit revenue growth and reducing selling costs.
- Q: What makes this book unique? A: This book is unique because it combines practical techniques with real-world examples across various industries. It offers a battle-tested approach to market strategy.
- Q: Are there any illustrations or charts in the book? A: Yes, the book includes various illustrations and charts to enhance understanding of the concepts. These visuals complement the textual content.