Title
Golden Arches East: Mcdonald'S In East Asia, Second Edition,New
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Mcdonald'S Restaurants Are Found In Over 100 Countries, Serving Tens Of Millions Of People Each Day. What Are The Cultural Implications Of This Phenomenal Success? The Widely Readand Widely Acclaimedgolden Arches East Argues That Mcdonald'S Has Largely Become Divorced From Its American Roots And Become A 'Local' Institution For An Entire Generation Of Affluent Consumers In Hong Kong, Beijing, Taipei, Seoul, And Tokyo. In The Second Edition, James L. Watson Also Covers Recent Attacks On The Fastfood Chain As A Symbol Of American Imperialism, And The Company'S Role In The Obesity Controversy Currently Raging In The U.S. Food Industry, Bringing The Story Of East Asian Franchises Into The Twentyfirst Century. Praise For The First Edition: 'Golden Arches East Is A Fascinating Study That Explores Issues Of Globalization By Focusing On The Role Of Mcdonald'S In Five Asian Economies And [Concludes] That In Many Countries Mcdonald'S Has Been Absorbed By Local Communities And Become Assimilated, So That It Is No Longer Thought Of As A Foreign Restaurant And In Some Ways No Longer Functions As One.' Nicholas Kristof, New York Times Book Review 'This Is An Important Book Because It Shows Accurately And With Subtlety How Transnational Culture Emerges. It Must Be Read By Anyone Interested In Globalization. It Is Concise Enough To Be Used For Courses In Anthropology And Asian Studies.' Joseph Bosco, China Journal 'The Strength Of This Book Is That The Contributors Contextualize Not Just The Food Side Of Mcdonald'S, But The Social And Cultural Activity On Which This Culture Is Embedded. These Are Culturally Rich Stories From The Anthropology Of Everyday Life.' Paul Noguchi, Journal Of Asian Studies 'Here Is The Rare Academic Study That Belongs In Every Library.'Library Journal
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- Q: How many pages are in the book? A: This book contains two hundred eighty pages. It offers a comprehensive view of McDonald's cultural impact in East Asia.
- Q: What is the size of the book? A: The book measures five point five one inches in length, zero point seven one inches in width, and eight point five inches in height.
- Q: What type of binding does this book have? A: This book is available in paperback binding. This makes it lightweight and easy to handle for reading.
- Q: Who is the author of this book? A: The author of this book is James L. Watson. He is known for his in-depth analyses of cultural globalization.
- Q: What is the main theme of the book? A: The main theme is the cultural implications of McDonald's success in East Asia. It explores how McDonald's has localised in various cultures.
- Q: Is this book suitable for academic studies? A: Yes, it is suitable for academic studies. It is concise enough to be utilized in courses related to anthropology and Asian studies.
- Q: How can I use this book for my research? A: You can use this book to understand globalization and cultural assimilation. It serves as a critical resource for analyzing transnational culture.
- Q: Is this book appropriate for all ages? A: While it is not specifically targeted at children, it is suitable for young adults and older readers interested in globalization themes.
- Q: Does this book have any illustrations? A: This book features black and white illustrations. These visuals enhance the text and provide context for the cultural discussions.
- Q: What is the best way to keep this book in good condition? A: To keep the book in good condition, store it in a dry place away from direct sunlight. Avoid bending or folding the pages.
- Q: Is there a warranty or return policy for this book? A: Typically, books do not come with a warranty, but you can return them if they arrive damaged. Check with the retailer for specific return policies.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller immediately. They will guide you through their return or replacement process.
- Q: How does this book compare to other works on globalization? A: This book offers a unique perspective on McDonald's in East Asia, which sets it apart from other globalization studies that may focus solely on Western perspectives.
- Q: Is this book a good choice for someone new to the topic? A: Yes, it is a good choice for beginners. The writing is accessible and provides a solid introduction to the complexities of globalization.
- Q: Can I find this book in libraries? A: Yes, this book is often found in libraries. It is recommended as an essential academic resource for studies on globalization.