Title
Golden Arches East: Mcdonald'S In East Asia, Second Edition-used
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Mcdonald'S Restaurants Are Found In Over 100 Countries, Serving Tens Of Millions Of People Each Day. What Are The Cultural Implications Of This Phenomenal Success? The Widely Readand Widely Acclaimedgolden Arches East Argues That Mcdonald'S Has Largely Become Divorced From Its American Roots And Become A 'Local' Institution For An Entire Generation Of Affluent Consumers In Hong Kong, Beijing, Taipei, Seoul, And Tokyo. In The Second Edition, James L. Watson Also Covers Recent Attacks On The Fastfood Chain As A Symbol Of American Imperialism, And The Company'S Role In The Obesity Controversy Currently Raging In The U.S. Food Industry, Bringing The Story Of East Asian Franchises Into The Twentyfirst Century. Praise For The First Edition: 'Golden Arches East Is A Fascinating Study That Explores Issues Of Globalization By Focusing On The Role Of Mcdonald'S In Five Asian Economies And [Concludes] That In Many Countries Mcdonald'S Has Been Absorbed By Local Communities And Become Assimilated, So That It Is No Longer Thought Of As A Foreign Restaurant And In Some Ways No Longer Functions As One.' Nicholas Kristof, New York Times Book Review 'This Is An Important Book Because It Shows Accurately And With Subtlety How Transnational Culture Emerges. It Must Be Read By Anyone Interested In Globalization. It Is Concise Enough To Be Used For Courses In Anthropology And Asian Studies.' Joseph Bosco, China Journal 'The Strength Of This Book Is That The Contributors Contextualize Not Just The Food Side Of Mcdonald'S, But The Social And Cultural Activity On Which This Culture Is Embedded. These Are Culturally Rich Stories From The Anthropology Of Everyday Life.' Paul Noguchi, Journal Of Asian Studies 'Here Is The Rare Academic Study That Belongs In Every Library.'Library Journal
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- Q: What is the main focus of the book 'Golden Arches East'? A: The book examines the cultural implications of McDonald's success in East Asia, arguing that the fast-food chain has become a local institution, detached from its American roots.
- Q: Who is the author of 'Golden Arches East'? A: The author of the book is James L. Watson.
- Q: What are the key themes discussed in the second edition? A: The second edition covers McDonald's role in American imperialism, the obesity controversy, and how East Asian franchises have evolved into the twenty-first century.
- Q: How many pages does the book contain? A: The book contains 280 pages.
- Q: What type of binding does this book have? A: The book is available in paperback binding.
- Q: When was 'Golden Arches East' published? A: The book was published on March 14, 2006.
- Q: Is the book suitable for academic courses? A: Yes, the book is concise enough to be used for courses in anthropology and Asian studies.
- Q: What kind of reviews has 'Golden Arches East' received? A: The book has received positive reviews for its insightful analysis on globalization and cultural assimilation.
- Q: What is the condition of the book being sold? A: The book is in new condition.
- Q: What category does 'Golden Arches East' fall under? A: The book falls under the category of Company Profiles.