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Help
If you have any questions, you are always welcome to contact us. We'll get back to you as soon as possible, withing 24 hours on weekdays.
Customer service
All questions about your order, return and delivery must be sent to our customer service team by e-mail at yourstore@yourdomain.com
Sale & Press
If you are interested in selling our products, need more information about our brand or wish to make a collaboration, please contact us at press@yourdomain.com
Graphs Have Become A Fixture Of Everyday Life, Used In Scientific And Business Publications, In Magazines And Newspapers, On Television, On Billboards, And Even On Cereal Boxes. Nonetheless, Surprisingly Few Graphs Communicate Effectively, And Most Graphs Fail Because They Do Not Take Into Account The Goals, Needs, And Abilities Of The Viewers. In Raph Design For Eye And Mind, Stephen Kosslyn Addresses These Problems By Presenting Eight Psychological Principles For Constructing Effective Graphs. Each Principle Is Solidly Rooted Both In The Scientific Literature On How We Perceive And Comprehend Graphs And In General Facts About How Our Eyes And Brains Process Visual Information. Kosslyn Then Uses These Eight Psychological Principles As The Basis For Hundreds Of Specific Recommendations That Serve As A Concrete, Stepbystep Guide To Deciding Whether A Graph Is An Appropriate Display To Use, Choosing The Correct Type Of Graph For A Specific Type Of Data And Message, And Then Constructing Graphs That Will Be Understood At A Glance. Kosslyn Also Includes A Complete Review Of The Scientific Literature On Graph Perception And Comprehension, And Appendices That Provide A Quick Tutorial On Basic Statistics And A Checklist For Evaluating Computergraphics Programs. Graph Design For Eye And Mind Is An Invaluable Reference For Anyone Who Uses Visual Displays To Convey Information In The Sciences, Humanities, And Businesses Such As Finance, Marketing, And Advertising.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
