Title
Graph Design For The Eye And Mind,Used
Sold by Ergodebooks, an authorized reseller.
Returns accepted within 30 days | support@ergodebooks.com
Shipping Information
- Free Standard Shipping — United States only
- Processing Time: 1–3 business days
- Estimated Delivery: 3–5 business days after dispatch
- Double-boxed, fully insured & discreetly packaged
- Tracking number sent via email once dispatched
- Orders over $250 require signature upon delivery. Taxes calculated at checkout.
Returns & Refund
Returns accepted within 30 days of delivery.
Damaged or Defective Item
Free return shipping + replacement or full refund
Wrong Item Received
Free return shipping + replacement or full refund
Change of Mind
Return shipping at customer's expense · 25% restocking fee applies
Payment Option
Graphs Have Become A Fixture Of Everyday Life, Used In Scientific And Business Publications, In Magazines And Newspapers, On Television, On Billboards, And Even On Cereal Boxes. Nonetheless, Surprisingly Few Graphs Communicate Effectively, And Most Graphs Fail Because They Do Not Take Into Account The Goals, Needs, And Abilities Of The Viewers. In Raph Design For Eye And Mind, Stephen Kosslyn Addresses These Problems By Presenting Eight Psychological Principles For Constructing Effective Graphs. Each Principle Is Solidly Rooted Both In The Scientific Literature On How We Perceive And Comprehend Graphs And In General Facts About How Our Eyes And Brains Process Visual Information. Kosslyn Then Uses These Eight Psychological Principles As The Basis For Hundreds Of Specific Recommendations That Serve As A Concrete, Stepbystep Guide To Deciding Whether A Graph Is An Appropriate Display To Use, Choosing The Correct Type Of Graph For A Specific Type Of Data And Message, And Then Constructing Graphs That Will Be Understood At A Glance. Kosslyn Also Includes A Complete Review Of The Scientific Literature On Graph Perception And Comprehension, And Appendices That Provide A Quick Tutorial On Basic Statistics And A Checklist For Evaluating Computergraphics Programs. Graph Design For Eye And Mind Is An Invaluable Reference For Anyone Who Uses Visual Displays To Convey Information In The Sciences, Humanities, And Businesses Such As Finance, Marketing, And Advertising.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.