Graphic Design: The New Basics

Graphic Design: The New Basics

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How Do Designers Get Ideas? Many Spend Their Time Searching For Clever Combinations Of Forms, Fonts, And Colors Inside Thedesign Annuals And Monographs Of Other Designers' Work. For Those Looking To Challenge The Cutandpaste Mentality Thereare Few Resources That Are Both Informative And Inspirational. In Graphic Design: The New Basics, Ellen Lupton, Bestselling Author Of Such Books As Thinking With Type And Design It Yourself, And Design Educator Jennifer Cole Phillips Refocus Design Instruction On The Study Of The Fundamentals Of Form In A Critical, Rigorous Way Informed By Contemporary Media, Theory, And Software Systems.Through Visual Demonstrations And Concise Commentary, The New Basics Shows Students And Professionals How To Build Interest And Complexity Around Simple Relationships Between Formal Elements Of Twodimensional Design Such As Point, Line, Plane, Scale, Hierarchy, Layers, And Transparency. The New Basics Explains The Key Concepts Of Visual Language That Inform Any Work Of Designfrom A Logo Or Letterhead To A Complex Web Site. It Takes A Fresh Approach To Design Instruction By Emphasizing Visually Intensive, Formbased Thinking In A Manner That Is In Tune With The Latest Developments In Contemporary Media, Theory, Art, And Technology. Colorful, Compact, And Clearly Written, The New Basics Is The New Indispensable Resource For Anyone Seeking A Smart, Inspiring Introduction To Graphic Design And Destined To Become The Standard Reference Work In Design Education.

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Shipping & Returns

Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What topics are covered in 'Graphic Design: The New Basics'? A: The book covers fundamental concepts of graphic design, focusing on elements such as point, line, plane, scale, hierarchy, layers, and transparency, along with contemporary media and theory.
  • Q: Who are the authors of this book? A: The book is authored by Ellen Lupton, a best-selling author, and Jennifer Cole Phillips, a design educator.
  • Q: What is the condition of this book? A: This book is listed as a new item and is in good condition.
  • Q: What is the binding type of 'Graphic Design: The New Basics'? A: The book is available in hardcover binding.
  • Q: How many pages does the book contain? A: The book contains 248 pages.
  • Q: When was 'Graphic Design: The New Basics' published? A: The book was published on July 15, 2008.
  • Q: What makes this book a good resource for beginners in graphic design? A: This book offers a fresh approach to design instruction, emphasizing visually intensive, form-based thinking that is informed by contemporary developments in the field.
  • Q: Is this book suitable for professionals as well as students? A: Yes, the book is designed for both students and professionals, providing insights into building complexity and interest in two-dimensional design.
  • Q: What edition of the book is available? A: The available edition is the first edition published in 2008.
  • Q: Can this book be used as a reference in design education? A: Yes, 'Graphic Design: The New Basics' is intended to be an indispensable resource and is likely to become a standard reference work in design education.