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Graphic Design: The New Basics
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How Do Designers Get Ideas? Many Spend Their Time Searching For Clever Combinations Of Forms, Fonts, And Colors Inside Thedesign Annuals And Monographs Of Other Designers' Work. For Those Looking To Challenge The Cutandpaste Mentality Thereare Few Resources That Are Both Informative And Inspirational. In Graphic Design: The New Basics, Ellen Lupton, Bestselling Author Of Such Books As Thinking With Type And Design It Yourself, And Design Educator Jennifer Cole Phillips Refocus Design Instruction On The Study Of The Fundamentals Of Form In A Critical, Rigorous Way Informed By Contemporary Media, Theory, And Software Systems.Through Visual Demonstrations And Concise Commentary, The New Basics Shows Students And Professionals How To Build Interest And Complexity Around Simple Relationships Between Formal Elements Of Twodimensional Design Such As Point, Line, Plane, Scale, Hierarchy, Layers, And Transparency. The New Basics Explains The Key Concepts Of Visual Language That Inform Any Work Of Designfrom A Logo Or Letterhead To A Complex Web Site. It Takes A Fresh Approach To Design Instruction By Emphasizing Visually Intensive, Formbased Thinking In A Manner That Is In Tune With The Latest Developments In Contemporary Media, Theory, Art, And Technology. Colorful, Compact, And Clearly Written, The New Basics Is The New Indispensable Resource For Anyone Seeking A Smart, Inspiring Introduction To Graphic Design And Destined To Become The Standard Reference Work In Design Education.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What are the dimensions of the book? A: The book measures eight point twenty-seven inches in length, one inch in width, and nine point twenty-five inches in height.
- Q: How many pages does 'Graphic Design: The New Basics' have? A: This book contains two hundred forty-eight pages filled with essential graphic design concepts.
- Q: What type of binding does this book have? A: The book is bound in hardcover, ensuring durability and protection for the content inside.
- Q: Who is the author of this book? A: The author is Ellen Lupton, a renowned design educator and the best-selling author of several influential design books.
- Q: What is the main focus of 'Graphic Design: The New Basics'? A: The book focuses on the fundamentals of form in graphic design, emphasizing visual language and relationships between design elements.
- Q: Is this book suitable for beginners in graphic design? A: Yes, it is suitable for beginners, offering accessible insights into design principles and practices.
- Q: How can I apply the concepts from this book to my design work? A: You can apply the concepts by using the visual demonstrations and commentary to improve your understanding of design fundamentals.
- Q: Is this book appropriate for professional designers? A: Yes, professional designers can benefit from its fresh approach to teaching design fundamentals and contemporary practices.
- Q: What is the recommended age group for readers of this book? A: This book is suitable for readers of all ages interested in graphic design, from students to professionals.
- Q: How should I care for this book? A: To keep the book in good condition, store it in a cool, dry place and avoid exposure to direct sunlight.
- Q: Can I clean the book if it gets dirty? A: Yes, you can gently wipe the cover with a soft, dry cloth to remove dust and smudges.
- Q: What if the book arrives damaged? A: If the book arrives damaged, you should contact the seller for return options or a replacement.
- Q: Is there a warranty for this book? A: Typically, books do not come with a warranty, but check with the seller for their specific policies.
- Q: What should I do if I have issues with my order? A: If you encounter any issues with your order, reach out to customer service for assistance with troubleshooting.
- Q: How does this book compare to other graphic design textbooks? A: This book emphasizes a fresh, form-based approach compared to other textbooks that may focus on theory or software.
- Q: Is it suitable for teaching graphic design in a classroom setting? A: Yes, this book is an excellent resource for teaching graphic design fundamentals in educational settings.