Graphic Design: The New Basics,New
Graphic Design: The New Basics,New
Graphic Design: The New Basics,New
Graphic Design: The New Basics,New
Graphic Design: The New Basics,New

Graphic Design: The New Basics,New

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A longstanding excellent primer, in an equally excellent updated edition.'PrintEllen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition. Graphic Design: The New Basics (Second Edition, Revised and Expanded) explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.Topics include:? Color? Texture? Rhythm and balance? Hierarchy? Layers? Grids? And much more!The new revised edition features new chapters on:? Visualizing data? Typography? Modes of representation? Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design for beginners from two accomplished designers and design educators.

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We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.

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To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.

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Warranty

We provide a 2-year limited warranty, from the date of purchase for all our products.

If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.

This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).

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Frequently Asked Questions

  • Q: What is the main focus of 'Graphic Design: The New Basics'? A: The book primarily focuses on introducing the key concepts of visual language in graphic design, making it suitable for beginners and design students.
  • Q: Who are the authors of this book? A: 'Graphic Design: The New Basics' is authored by Ellen Lupton and Jennifer Cole Phillips, both of whom are accomplished designers and design educators.
  • Q: What topics are covered in this graphic design book? A: The book covers essential topics such as color, texture, rhythm, balance, hierarchy, layers, grids, typography, and visualizing data, among others.
  • Q: Is this book suitable for beginners in graphic design? A: Yes, this book serves as an invaluable introduction to graphic design for beginners, providing foundational knowledge and insights.
  • Q: What is the format of 'Graphic Design: The New Basics'? A: The book is available in paperback format and consists of 264 pages.
  • Q: When was the revised edition published? A: 'Graphic Design: The New Basics' revised edition was published on July 14, 2015.
  • Q: Does the book include practical examples or student work? A: Yes, the revised edition includes sixteen new pages showcasing student and professional work, focusing on design principles like working with grids and color.
  • Q: Are there any new chapters in the revised edition? A: Yes, the revised edition features new chapters on visualizing data, typography, modes of representation, and Gestalt principles.
  • Q: What is the item condition of the book? A: The book is in new condition.
  • Q: How can this book benefit graphic design students? A: This book is a popular choice for course adoption in graphic design programs, providing essential knowledge and visual demonstrations that aid in understanding design concepts.