Title
Graphic Design: The New Basics: The New Basics (Bestselling Introduction to Graphic Design Book),New
Delivery time: 8-12 business days (International)
A longstanding excellent primer, in an equally excellent updated edition.'PrintEllen Lupton and Jennifer Cole Phillips's celebrated introduction to graphic design, available in a revised and updated edition.Graphic Design: The New Basics explains the key concepts of visual language that inform any work of design. A foundational graphic design book for students, Lupton and Phillips explore the formal elements of design through visual demonstrations and concise commentary. From logos to letterhead to complex website design, this is a graphic design book for everyone, no matter your design project or focus.Topics include: Color Texture Rhythm and balance Hierarchy Layers Grids And much more!The new revised edition features new chapters on: Visualizing data Typography Modes of representation Gestalt principlesSixteen new pages of student and professional work covering such topics as working with grids and designing with color make this a course adoption favorite in any graphic design program and graphic design school. Graphic Design: The New Basics is an invaluable introduction to the field of graphic design from two accomplished designers and design educators.
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⚠️ WARNING (California Proposition 65):
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Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
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Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
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Frequently Asked Questions
- Q: What topics are covered in Graphic Design: The New Basics? A: The book covers key concepts of visual language, including color, texture, rhythm and balance, hierarchy, layers, grids, and more. It also features new chapters on visualizing data, typography, modes of representation, and Gestalt principles.
- Q: Who are the authors of Graphic Design: The New Basics? A: The book is authored by Ellen Lupton and Jennifer Cole Phillips, both of whom are accomplished designers and design educators.
- Q: What are the dimensions of the book? A: The book has a total of 264 pages and is available in a hardcover binding.
- Q: When was the revised edition published? A: The revised edition of Graphic Design: The New Basics was published on July 14, 2015.
- Q: Is this book suitable for beginners in graphic design? A: Yes, this book serves as an excellent primer for beginners, providing foundational knowledge in graphic design concepts and practices.
- Q: What makes this book a favorite in graphic design programs? A: The inclusion of new chapters, visual demonstrations, and practical examples makes it a valuable resource for both students and professionals, enhancing its suitability for course adoption.
- Q: Does the book include visual examples? A: Yes, the book features visual demonstrations that accompany the text, illustrating the formal elements of design.
- Q: Are there any exercises or practical applications in the book? A: While the book focuses on theoretical concepts, it includes examples of student and professional work, which may help readers apply what they learn.
- Q: What is the item condition of the book? A: The book is categorized as 'New', ensuring that it is in pristine condition upon purchase.
- Q: Can this book be used for advanced graphic design studies? A: While it is primarily an introductory text, the concepts and updated chapters can also benefit advanced learners looking to refresh their knowledge.