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Graphic Design Thinking: Beyond Brainstorming (Renowned Designer Ellen Lupton Provides New Techniques for Creative Thinking Abou,New
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A 'must have' in the design arsenal.'Cat Normoyle, Professor of Graphic Design, East Carolina University'Provides enough thinking techniques to break out of even the worst creative rut.'Creative Woman's CircleLegendary designer Ellen Lupton demystifies the creative process in another essential graphic design book.Graphic Design Thinking explores a variety of techniques to stimulate fresh thinking to arrive at compelling and viable solutions. Each approach is explained with a brief narrative text followed by a variety of visual demonstrations and case studies. Lupton's handson, closeup approach, made famous with Thinking with Type, makes the creative process accessible to anyone and removes the myth that creativity is an inborn talent.Presents a wide range of methods applicable to any brainstorming scenario. Techniques are grouped around the three basic phases of the design process: defining the problem, inventing ideas, and creating form From informal strategies that are ideal for quick, seatofthepants thinking, to formal research methods Learn to approach problems through focus groups, interviewing, brand mapping, and codesignIncludes discussions with leading professional designers. Art Chantry, Ivan Chermayeff, Jessica Helfand, Steven Heller, Abbott Miller, Christoph Niemann, Paula Scher, and Martin Venezk reveal how they get ideas and overcome blocks to creativity.Graphic Design Thinking is directed at working designers, design students, and anyone who wants to apply inventive thought patterns to everyday creative challenges in the design process.
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- Q: What is the main focus of 'Graphic Design Thinking'? A: 'Graphic Design Thinking' primarily focuses on demystifying the creative process in graphic design. It provides techniques aimed at stimulating fresh thinking and arriving at viable design solutions.
- Q: Who is the author of this book? A: The author of 'Graphic Design Thinking' is Jennifer Cole Phillips.
- Q: What is the publication date of 'Graphic Design Thinking'? A: 'Graphic Design Thinking' was published on July 13, 2011.
- Q: How many pages does the book contain? A: 'Graphic Design Thinking' contains a total of 184 pages.
- Q: Is this book suitable for beginners in graphic design? A: Yes, 'Graphic Design Thinking' is suitable for beginners as it presents techniques that make the creative process accessible to anyone, regardless of their experience.
- Q: What are some techniques discussed in the book? A: The book discusses various techniques grouped around three phases of the design process: defining the problem, inventing ideas, and creating form. It includes both informal and formal methods.
- Q: Does the book include case studies or examples? A: Yes, 'Graphic Design Thinking' includes visual demonstrations, case studies, and discussions with leading professional designers to illustrate the techniques.
- Q: What format is the book available in? A: 'Graphic Design Thinking' is available in a paperback format.
- Q: Can this book help with overcoming creative blocks? A: Yes, the techniques outlined in 'Graphic Design Thinking' are designed to help break out of creative ruts and provide strategies for overcoming blocks to creativity.
- Q: Who would benefit from reading this book? A: 'Graphic Design Thinking' is beneficial for working designers, design students, and anyone looking to apply inventive thought patterns to creative challenges.