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Green Giants: How Smart Companies Turn Sustainability into BillionDollar Businesses,Used
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Green Giants examines nine companiesincluding Chipotle, Toyota, Unilever, Tesla, General Electric, and morewho have established the blueprint for sustainable success that anyone can follow.What do Brazils top beauty brand, Americas secondfastestgrowing restaurant chain, and the worlds third bestselling car have in commonbesides achieving enormous success with revenue in the tens of billions? They are doing it all while holding to their convictions of implementing sustainable principles that help consumers live better lives. But they arent the only ones.Author Freya Williams, an early pioneer of the modern sustainable business movement, discovered six factors responsible for the overwhelming success of these nine socially responsible companies: The Iconoclastic Leader Disruptive Innovation A Higher Purpose Built In, Not Bolted On Mainstream Appeal New Behavioral ContractPacked with eyeopening research, exclusive interviews, and enlightening examples, Green Giants serves as your blueprint for merging wild profitability with social responsibility.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: What is the main focus of the book 'Green Giants'? A: The book examines how nine successful companies like Chipotle, Toyota, and Tesla have integrated sustainability into their business models, showcasing their methods for achieving profitability while maintaining social responsibility.
- Q: Who is the author of 'Green Giants'? A: The author of 'Green Giants' is Freya Williams, a pioneer in the sustainable business movement.
- Q: How many pages does 'Green Giants' have? A: The book 'Green Giants' has a total of 288 pages.
- Q: What type of binding does 'Green Giants' have? A: The book is available in hardcover binding.
- Q: When was 'Green Giants' published? A: The book was published on August 19, 2015.
- Q: What key factors contribute to the success of the companies discussed in 'Green Giants'? A: Freya Williams identifies six key factors: Iconoclastic Leadership, Disruptive Innovation, a Higher Purpose, Built-In Sustainability, Mainstream Appeal, and a New Behavioral Contract.
- Q: Is 'Green Giants' suitable for readers interested in environmental economics? A: Yes, 'Green Giants' falls under the category of Environmental Economics and is suitable for readers interested in the intersection of business success and sustainable practices.
- Q: What kind of research is included in 'Green Giants'? A: The book includes eye-opening research, exclusive interviews, and enlightening examples that illustrate the successful practices of the featured companies.
- Q: Can 'Green Giants' serve as a guide for other businesses? A: Yes, the book serves as a blueprint for merging profitability with social responsibility, making it a valuable resource for businesses looking to adopt sustainable practices.
- Q: Does 'Green Giants' provide practical examples of sustainability in business? A: Yes, the book provides practical examples through case studies of successful companies, demonstrating how they implement sustainable principles in their operations.