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Green Gold: The AvocadoS Remarkable Journey From Humble Superfood To Toast Of A Nation
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A Lively And Engrossing Cultural History Of The Avocado And The People Who Transformed It Into An American ObsessionWhether YouRe A History Buff Or Just Enjoy A Chip Full Of Guacamole, YouLl Be Thoroughly Captivated . . . Green Gold Is A Well Researched, Captivating Story. Rick Bayless, James Beard AwardWinning Chef, Author, And Restaurateurthe Avocado Is The Quintessential Symbol Of Aspirational Living, A Ubiquitous Agricultural Favorite, And The Driver Of An $18 Billion Global Industry. How Did This Regional Latin American Staple Become A Star Of Super Bowl Ads And A Byword For Wellness? Documenting More Than A Century Of CrossCultural Cooperation, CuttingEdge Science, And Savvy Marketing, Green Gold Tells The Remarkable Story Of The FruitS Rise To Prominence As Both A Culinary And Cultural Juggernaut.Anchored By The Story Of Two Exceptional Trees That Stood Out Among Hundreds Of Rivals, Green Gold Is A Spirited And Often Surprising BehindTheScenes Look At How Dedicated Avocado Enthusiasts In Mexico And California Developed An Ideal Fruit To Sell To The World. Navigating The Depression, Two World Wars, Mexican Revolutions, Violent Drug Lords, Drought, And Disease, These Pioneers Were Driven By The AvocadoS Potential To Captivate The Palates And Hearts Of Consumers Across The Globe. Their Efforts, Inspired By The Success Of California Citrus, Launched TodayS Lucrative Industry And Helped The Avocado Win A Place Among Such Supermarket Staples As Oranges And Bananas.Set Against The Rise Of Southern California As An Economic And Cultural Powerhouse And Featuring Delightful Recipes (Including Vintage Versions Of Guacamole And Avocado Toast), Green Gold Is An Entertaining And FarRanging Exploration Of The AvocadoS Journey To A Central Place In The American Diet And Global Imagination.
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