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Gross Deception: A Tale of Shifting Markets, Shrinking Margins, and the New Truth of Used Car Profitability
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A journey of discovering and correcting a hole in the used car universe.Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a howto business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.Referred to as ProfitTime, Dales solution includes both the New Math of Used Vehicles and the Investment Score system, helping you to know the ROI and net profit potential of every vehicle.With Dales ProfitTime solution you will:Invigorate your cash flowIncrease your sales volumeIntroduce new metricsInitiate valuebased managementIdentify market shiftsThrough metric and methodology, Gross Deception will restructure how you view a cars time on the lot.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.