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A journey of discovering and correcting a hole in the used car universe.Dale Pollak, innovator and leader of the automotive sales and management industry, will once again, have you rethinking how to manage the used car business. More than a howto business book, Gross Deception is a story of finding a problem in the reliance on gross profit and the trials to create a solution. This thoughtfully written book not only shows you the trial and error of potential answers, but also how to apply the answer that culminated from years of work.Referred to as ProfitTime, Dales solution includes both the New Math of Used Vehicles and the Investment Score system, helping you to know the ROI and net profit potential of every vehicle.With Dales ProfitTime solution you will:Invigorate your cash flowIncrease your sales volumeIntroduce new metricsInitiate valuebased managementIdentify market shiftsThrough metric and methodology, Gross Deception will restructure how you view a cars time on the lot.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer,
birth defects, or other reproductive harm.
I couldn't put 'Gross Deception' down! The author's take on used car profitability is enlightening and delivered in an engaging style. Highly valuable for anyone looking to navigate this tricky market.
C
Chloe Zhang
Could Use Better Examples
The topic is timely and relevant, but I felt 'Gross Deception' could benefit from more real-world examples. The narratives are interesting but not always practical. Still, it was a decent read for understanding current market shifts.
C
Carlos Mendoza
A Real Eye-Opener for Car Dealers
'Gross Deception' dives deep into the struggles of the used car market. The insights on shifting margins really resonated with my experience as a dealer. I found the author's perspective refreshing and it's changed how I approach my business.
M
Michael Johnson
A Must-Read for Industry Insiders
If you're in the used car market, you need to read this book! The analysis of market trends and margins is spot on. I took away several actionable insights that I can implement right away in my business.
A
Aisha Patel
Informative but Lacks Depth
I expected more detailed case studies in 'Gross Deception'. While the book does provide useful info about profitability, it felt a bit surface-level for me. Still, I did pick up a few good strategies for my dealership.
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⚠️ California Proposition 65 Warning: Some products sold on this website may expose you to chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
