Title
GuerillaMarketing im Kulturbetrieb: Innovative Anstze fr die Kommunikation komplexer Produktionen (German Edition),Used
Delivery time: 8-12 business days (International)
Inhaltlich unvernderte Neuauflage. In einer bersttigten Medienlandschaft greifen klassische Konzepte aus Werbung und PR im Kampf um Aufmerksamkeit kaum mehr. Unternehmen und Kulturbetriebe, die nur ber ein geringes Budget verfgen, gehen in der Materialschlacht groer Konzerne und Agenturen unter. Ideen statt Budget lautet der Schlachtruf von MarketingGuerilleros, die mit innovativen Anstzen und wenig Geld Medien und Kunden berraschen und die gewnschte Aufmerksamkeit erzielen. Die Bedeutung von GuerillaMarketing hat in den vergangenen Jahren konstant zugenommen. Ursprnglich fr mittelstndische Unternehmen konzipiert, nutzen heute Wirtschaftsunternehmen aller Grenordnungen die Instrumente des GuerillaMarketings. Der Kampf um Kunden hat inzwischen auch den Kulturbetrieb erreicht. Kulturelle Einrichtungen sehen sich mit rcklufigen Besucherzahlen, gekrzten Subventionen und steigender Konkurrenz konfrontiert und akzeptieren, dass Kultur Marketing notwendig ist und nicht zwangslufig zum Ausverkauf der Kultur fhrt. Die Autorin Nada Carls schlgt GuerillaMarketing fr den Kulturbetrieb als innovative Manahme vor und beschreibt Chancen und Risiken dieser Vorgehensweise. An Beispielen aus der Wirtschaft und eigens entwickelten Konzepten fr den Kulturbetrieb wird der Leser praxisnah an das Thema herangefhrt. Fr motivierte Kulturunternehmer, MarketingGuerilleros und solche, die es werden wollen.
By changing our most important processes and
products, we have already made a big leap forward. This ranges from the
increased use of more sustainable fibers to the use of more
environmentally friendly printing processes to the development of
efficient waste management in our value chain.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Shipping & Returns
Shipping
We ship your order within 2–3 business days for USA deliveries and 5–8 business days for international shipments. Once your package has been dispatched from our warehouse, you'll receive an email confirmation with a tracking number, allowing you to track the status of your delivery.
Returns
To facilitate a smooth return process, a Return Authorization (RA) Number is required for all returns. Returns without a valid RA number will be declined and may incur additional fees. You can request an RA number within 15 days of the original delivery date. For more details, please refer to our Return & Refund Policy page.
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Warranty
We provide a 2-year limited warranty, from the date of purchase for all our products.
If you believe you have received a defective product, or are experiencing any problems with your product, please contact us.
This warranty strictly does not cover damages that arose from negligence, misuse, wear and tear, or not in accordance with product instructions (dropping the product, etc.).
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.
Secure Payment
Your payment information is processed securely. We do not store credit card details nor have access to your credit card information.
We accept payments with :
Visa, MasterCard, American Express, Paypal, Shopify Payments, Shop Pay and more.