Title
Guerrilla Advertising: Unconventional Brand Communication
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The Advertising Industry Is In A State Of Flux. In An Age Where We Can Choose What Media We Consume, The Traditional Channels Of Tv, Press And Poster Are No Longer Always The Most Effective Methods For A Brand To Reach Its Target Audience. As A Result, Global Brands Are Opting To Implement Ever More Inventive And Original Schemes To Get Their Projects Talked About. Microsoft Covered Manhattan In Butterfly Stickers, Volkswagen Made A Car Out Of Ice And Parked It On A London Street, And Adidas Suspended Two Soccer Players High Above The Streets Of Tokyo For A Deathdefying Faceoff. This Book Shows The Best International Examples Of The Varied And Inventive Tactics That Are Being Used Today By Bigname Brands, Nonprofit Organizations And Individuals To Promote Themselves, Their Ideas And Their Products. Over 70 International Campaigns Are Featured, Grouped According To Their Approach: Stunts, Street Propaganda, Sneaky Tactics, Sitespecific Campaigns And Multifronted Attacks.
⚠️ WARNING (California Proposition 65):
This product may contain chemicals known to the State of California to cause cancer, birth defects, or other reproductive harm.
For more information, please visit www.P65Warnings.ca.gov.
- Q: How many pages does this book have? A: This book has one hundred ninety-two pages. It is fully illustrated and provides a comprehensive look into unconventional brand communication.
- Q: What is the binding type of this book? A: The binding type is paperback. This makes it lightweight and easy to handle for reading.
- Q: What are the dimensions of this book? A: The dimensions are nine point zero two inches in length, zero point seven five inches in width, and eleven point seven five inches in height. These dimensions make it a convenient size for reading and display.
- Q: Who are the authors of this book? A: The authors are Gavin Lucas and Michael Dorrian. Both authors are known for their expertise in advertising and branding.
- Q: What topics are covered in this book? A: The book covers unconventional brand communication tactics used by global brands. It includes over seventy international campaigns as examples.
- Q: Is this book suitable for students studying advertising? A: Yes, this book is suitable for students studying advertising. It provides valuable insights into innovative marketing strategies.
- Q: Can I use this book as a reference for marketing projects? A: Yes, you can use this book as a reference for marketing projects. It features real-life examples of successful advertising campaigns.
- Q: What age group is this book appropriate for? A: This book is appropriate for readers aged sixteen and older. It contains advanced concepts in advertising and marketing.
- Q: How do I care for this book? A: To care for this book, keep it in a dry place and avoid exposing it to direct sunlight. This will help preserve its condition.
- Q: Is this book safe for children? A: No, this book is not specifically aimed at children. It discusses advanced advertising concepts that may not be suitable for younger audiences.
- Q: What should I do if my book arrives damaged? A: If your book arrives damaged, contact the seller to report the issue. Most sellers will offer a replacement or refund.
- Q: Does this book have any special features? A: Yes, this book is fully illustrated and contains a variety of examples from different campaigns. This enhances the reading experience.
- Q: Can I find this book in libraries? A: Yes, many libraries may carry this book. It is recommended to check your local library's catalog.
- Q: Where was this book published? A: This book was published by Laurence King Publishing. They are known for their high-quality design and art books.
- Q: What is the publication date of this book? A: The publication date is August tenth, two thousand six. It has been available for several years.